Client Case Studies – 2009-2010 Election Cycle
In 2009 and 2010, Mission Control was used to deliver critical victories across the United States, and also played a key role in many other competitive races. The following represents a summary of our comprehensive study of all of our clients during the 2009 and 2010 election cycle.
Click here to download a PDF containing comprehensive case studies – including customer insights, market research, key metrics, and examples of how Mission Control clients used the software to achieve unprecedented results.
Key Metrics – All Clients
- Voters uploaded and managed: 100,000,000
- Calls from home made by online volunteers: 1,000,000
- Online volunteers signing up to participate in campaigns: 85,000
- Offline events hosted: 5,500
- Letters written to the editor: 11,000
- Items ordered, such as bumper stickers and yard signs: 8,000
- Friends recruited to become new online volunteers: 6,500
- E-mail newsletters sent: 400 newsletters sent to 1.1 million recipients
- Estimated time volunteered through Mission Control: 10,000 hours
Client Feedback
After each election, we asked our clients to answer a survey to tell us their thoughts about Mission Control. These are their responses to some of the questions:
Market Research
We also surveyed 400 random people regarding their willingness to volunteer for a political campaign in various ways. Of the sampled population, 67% of respondents had never volunteered for a political cause; 33% had volunteered for one or more causes. The results clearly indicate that regardless of a person's volunteer history, he or she would be much more likely to volunteer for a political cause if it could be done online:
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Download the PDF containing comprehensive case studies and additional details, including more customer feedback, and two in-depth studies of how our clients used the Mission Control platform to their advantage.
